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Privacy Policy

Last Updated: Dec 12, 2024

1. Introduction

This Privacy Policy describes how Inversus (“we,” “us,” or “our”) collects, uses, and protects personal data obtained through our HubSpot-integrated forms, landing pages, and marketing tools. We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (GDPR).

2. Who We Are

Inversus

Saxtorphsvej 42, 2500 Valby

Copenhagen, Denmark

If you have any questions about this Privacy Policy or our handling of your personal data, please contact us at [Contact Email] or by mail at the address above.

3. What Personal Data We Collect

When you submit your personal information through our HubSpot forms, subscribe to our communications, or interact with our landing pages, we may collect the following types of personal data, as applicable:

Contact Information: Such as your full name, email address, phone number, and company name.
Professional Information: Such as your job title, industry, and company size.
Usage Data: Data about how you interact with our website and emails, including IP address, browser type, operating system, referral source, page views, and links clicked.
Any Other Information You Voluntarily Provide: Such as responses to surveys, content preferences, and information shared through our chat tools or support forms.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Common uses of your personal data include:

Providing Requested Services and Information: To fulfill your requests for resources, whitepapers, newsletters, webinars, and other marketing materials.
Marketing Communications: To send you marketing communications that may be of interest to you, provided you have given your consent.
Account Administration and Customer Support: To manage and administer your account, respond to your inquiries, and provide customer service.
Website and Service Improvements: To analyze usage patterns, improve our website’s performance, and enhance the user experience.
Legal Compliance: To comply with our legal obligations and to protect our legal rights and interests.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

Consent: Where you have given your clear and affirmative consent, for example, by checking a box to receive marketing emails.
Legitimate Interests: Where processing is necessary for our legitimate interests (such as improving our services, understanding how visitors use our website, and maintaining a relationship with you) and those interests are not overridden by your privacy rights.
Legal Obligations: Where we are required to comply with a legal or regulatory obligation.

6. How We Share Your Personal Data

We may share your personal data with:

Service Providers: Trusted third parties, including HubSpot, that help us operate our business, conduct marketing activities, and improve our services. These parties process personal data on our behalf and follow our instructions.
Legal and Regulatory Authorities: Where required by law, or if we believe disclosure is necessary to comply with legal obligations or protect our rights, safety, or property.

We do not sell, rent, or trade your personal data to unrelated third parties.

7. International Transfers

Inversus is based in Denmark, and we may transfer your personal data outside the European Economic Area (EEA) to our service providers if necessary. When we do this, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your personal data in accordance with GDPR requirements.

8. Data Retention

We will retain your personal data for as long as reasonably necessary to fulfill the purposes for which it was collected, including to comply with legal, regulatory, tax, accounting, or reporting requirements. We may retain certain personal data for a longer period if required by law or as necessary to protect our legitimate interests.

9. Your Rights Under GDPR

Under applicable data protection laws, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Rectification: Ask us to correct inaccurate or incomplete data.
Erasure (“Right to be Forgotten”): Request the deletion of your personal data when there is no lawful basis for us to continue processing it.
Restriction of Processing: Request that we limit how we process your personal data in certain circumstances.
Data Portability: Obtain your personal data in a structured, commonly used, and machine-readable format and have it transferred to another controller where technically feasible.
Objection: Object to our processing of your personal data based on legitimate interests or for direct marketing purposes.
Withdraw Consent: If we rely on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at info@nextlevelic.dk. We will respond to your request within the timeframes required by law.

10. Security Measures

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect against unauthorized access, loss, misuse, alteration, or destruction. Our measures include encryption, access controls, and regular security assessments.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. We will notify you of significant changes by updating the “Last Updated” date at the top of this page. We encourage you to review this policy regularly.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Email: info@nextlevelic.dk

Mail: Next Level IC - an Inversus company, Saxtorphsvej 42, 2500 Valby, Copenhagen, Denmark

You also have the right to complain to your local data protection authority if you believe we have not adequately addressed your concerns.

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